Brief

Run configuration

Deliverable Shape
What output type do you need?
Output shape:Copy Variants
Fastest iteration
Generation Mode
Master Mode
This choice governs all downstream parameters
Ads—sharper, more direct, conversion-oriented
Socials—looser, warmer, more community-native
Direct Response
All parameters below follow this mode
Offer Input
Required

Optional

Mallacore
Get Trends
Run the Mallacore Trend Master to get current trend data, then paste relevant trends here.
Distribution
DR bias
Ads favor brevity
Personas
Config-drivenServer
Awaiting brand config

Persona set loads from the Brotege voice system and varies by channel.

// src: backend config, not hardcoded UI

Persona options are defined in brand config, not hardcoded in UI
Creative Lens
Posture Module
A named, versioned prompt module that shifts the generation posture for the run
5 available
No Lens (Baseline)
Baseline generation posture. No lens module applied.
Control SurfaceDR Bias
3 semantic groups/10 knobs/Defaults follow mode
Voice Intensity
Raw energy and tonal aggression
4 knobs
profanity
0
05
roast intensity
1
05
chaos
1
05
self awareness
2
05
No active guardrails
Commercial Shape
How hard the sell lands
3 knobs
brevityrec
4
05
offer aggressivenessrec
3
05
benefit visibilityrec
4
05
No active guardrails
Social Texture
Relationship and platform feel
3 knobs
character energy
2
05
audience intimacy
1
05
platform posture
3
05
No active guardrails
Direct Response Mode Summary

Knob defaults bias toward conversion: high brevity, high benefit visibility, moderate offer pressure. Voice intensity is constrained. Retrieval will favor proven DR copy patterns.

Guardrails: Active|Scoring: CTR, CVR, ROAS
Run Pipeline
Brief → Run → Reviewcopy variants
Brief
Run
Review
Blocking: product, platform, length
Creates a run with these parameters. Generated candidates route to Review for human scoring.
Blocked